Creating Value through Cooperation
—Meet Desai, Feature Story 11 of the 20th Anniversary of LiuGong’s Globalization
Seven years ago in March, 2015, Amritlal Desai & Sons became LiuGong’s dealer for Gujarat, which is located in the westernmost part of India. Amritlal Desai & Sons has become an influential partner for LiuGong in India, with sales growth of 46% a year. By the second quarter of 2022, Amritlal Desai & Sons had already reached the previous year’s sales volume.
Founded in 1995, Amritlal Desai & Sons’s outstanding sales performance has demonstrated its strength. The excellent sales performance also comes from its seamless cooperation between LiuGong. Its business scale expanded rapidly, from a single branch to 5 locations and 2 workshops; from a tiny group to a respected team.
“We still explore how to expand market share and enhance market competitiveness. We believe that LiuGong’s strong support and guidance are indispensable. The entire LiuGong team has supported us with guidance and mentorship. The team has shared a lot of knowledge and instilled confidence and a sense of vision into Amritlal Desai & Sons , which has led to LiuGong becoming the Number 1 wheel loader brand and the Number 2 motor grader brand in India,” remarked Mr. Meet Desai, a Partner at Amritlal Desai & Sons.
“This is just the beginning, or I should say, the beginning of the beginning. There is still a large road to cover. Very few of our competitors have the strengths that LiuGong has. We have a large product line and that gives us a lot of scope to grow our business,” said Mr. Meet Desai. “Amritlal Desai & Sons provides customers with one-stop service. We are not only a supplier, but also a great business ally.”
Through the team’s tireless efforts, Amritlal Desai & Sons and the LiuGong brand have gained the trust and support of customers in the Indian market. Moreover, Amritlal Desai & Sons will continue to improve its customer service, after-sales support, infrastructure, and overall business in the future in order to provide more valuable services to customers.