Firm “Target” Leads to Success
—Feature Story 16 of the 20th Anniversary of LiuGong’s Globalization
“We were looking for an exclusive partner to work with in Latin America, who not only offers a great brand, but also super services, and is able to establish a long-term relationship with us,” said Mr. Enrique Valenzuela, CEO of Target, LiuGong dealer in Paraguay. “Then we found LiuGong, and it was 2009 when LiuGong Paraguay’s story began.”
Target International Trading S.A. (Target for short) is dedicated to providing solutions for construction, quarries, agriculture and other industries with a wide range of equipment that its versatility adapts to each working condition.
At that time, Target was the first to introduce Chinese machinery to the country. It was not easy, but Target worked with LiuGong Latin America to focus on continuous improvement of aftermarket capabilities and achieved success. “With a solid work team, excellent marketing and brand support, we managed to remain No.1 in the market for numerous years,” Mr. Enrique mentioned.
Currently, Target has 80 staff. By building and upgrading its distribution network, it has sold more than 1,200 units of LiuGong equipment and has gained the trust and recognition of its customers, including 20 key accounts from major construction companies and industries in Paraguay.
Based on local customers’ compliments on LiuGong products such as reliable, versatile and superior, Mr. Enrique regards LiuGong as a trustworthy partner and said: “Working with LiuGong has always been great, we keep in close and feel more supported than ever before.”
For further cooperation, he remarked that, “LiuGong Latin America has a good organization and marketing layout, we believe that the cooperation will make us stronger and more competitive. To become the first choice for local customers, Target will continue to expand the Latin American market and focus on providing better services.”