LiuGong Brand Power in Indonesian Coal Mining
—Feature Story 15 of the 20th Anniversary of LiuGong’s Globalization
Sulawesi in central Indonesia is rich in natural resources. In recent years, the quarrying and mining industry has developed rapidly, which has also driven the development of the infrastructure construction industrial chain.
Driving out from the airport which has recently been opened, many LiuGong bulldozers, rollers, and motor graders can be seen in operation along the way. Arriving at the industrial park of the mining customer being visited, LiuGong’s after sales service and warehouse management personnel were busy dispatching the newly arrived batch of equipment. Forklifts flexibly shuttled between containers to transport materials.
A few kilometers away, at the foot of the mine, dozens of LiuGong 939E excavators equipped with breakers lined up early each morning. There were also rollers, motor graders, bulldozers, and rows of DW90A wide-body mining trucks that stood ready to go.
In a short time, LiuGong equipment has been distributed for mountainside and hilltop operations.
Excellent Brand Builds Strong Relationships
“LiuGong is one of the top Chinese brands, and we choose to support Chinese companies overseas,” remarked Mr. Ren, the manager of the customer’s project. He also noted that from the end of last year to September of this year, the company purchased more than 100 units of LiuGong equipment and deployed them on the mining project.
According to him, excavators and bulldozers account for the largest proportion of LiuGong equipment currently in use. LiuGong equipment offers excellent fuel efficiency and work efficiency compared to similar products from other brands. Local operators have also praised the equipment’s convenience of operation and low maintenance failure rate after using it.
“We hope that both companies will work together to make the brand bigger and stronger in Indonesia. In the future, we will continue to purchase more LiuGong equipment, whether it is wide-body mining trucks, excavators, bulldozers, or other product line,” said Manager Ren.
Suitable Brand is Being Deeply Loved
Anca, an operator who was compacting and leveling the road at the mine, remarked that, “I have been using LiuGong rollers for 2 years and have operated other equipment brands before, but I think LiuGong equipment is the best.”
In order for other equipment to access the quarry, Anca must first flatten the mine road. The sandy and rocky surface is different from normal soil, and much of the work must be done on steep slopes. “For mountains like this one behind me, I’ve tried using other equipment brands but failed. Whereas LiuGong machines are faster, more powerful, more comfortable to drive and operate, and they do that while producing good-quality roads that are very suitable for these mining projects,” Anca said with a nod. “We use a lot of equipment, but the Chinese brands are different from the others, and I prefer LiuGong.”
Sofian, who has 4 years of experience in heavy equipment operation, was about to start a LiuGong DW90A wide-body mining truck to transport ore up the mountain when he noted that, “I have only used the DW90A for four months, but it is great, flexible and agile, has good performance, is easy to operate, and suitable for loading all kinds of materials.” In mining and quarrying, wide-body mining trucks working closely with other equipment is the key to efficient and productive operation. Sofian noted that LiuGong DW90A performs well on any type of road, whether it is dry or muddy, and it is efficient at getting to and from extraction and unloading sites.
Superior Brand Carries Heavy Loads
As the customer’s project site was in the initial stage of construction, the conditions were poor and personnel was limited, LiuGong Indonesia arranged service personnel to provide resident support and sufficient spare parts to continuously guarantee the normal operation of a large number of equipment for the project. The customer praised this initiative and sent a special letter of appreciation.
“The LiuGong service team showed good service awareness and capabilities. They overcame many difficulties related to time, traffic, and the pandemic, and quickly responded and arrived at the site to solve problems, even late at night. Since the beginning of the project, the on-site service personnel have provided complete guarantee of parts supply, equipment maintenance and operation. They also coordinated with on-site management personnel to ensure that our company can complete the production target in 2022,” the letter reads.
Fast, hardworking, professional and responsible — the wholehearted service delivered by the LiuGong Indonesia team allowed the customer to enjoy the benefit of LiuGong’s equipment and aftermarket guarantees. The customer hopes to maintain their deep and fruitful cooperation with LiuGong in the future.
With the power of more than 60 years of development and innovation and 20 years of globalization, the LiuGong brand draws customers to buy, love, and trust its excellent construction machinery products and services. LiuGong Indonesia has extended this brand power within the local market and created higher value for customers with strong equipment, suitable solutions, and excellent after sales support. Customer remarks such as: “We choose to support LiuGong”, “I prefer LiuGong”, “Thank you LiuGong”, and “I hope we can continue to cooperate”, are the best testimony of LiuGong brand excellence. LiuGong’s brand power continues to extend in Indonesia, further developing the mining and quarrying industry.