The Growth of a Sales Star
—Feature Story 17 of the 20th Anniversary of LiuGong’s Globalization
Yuriy Lebedevhas been working in LiuGong Russia since 2018, where he has risen from Key Account Manager to Head of Sales in Russia in just 4 years.Sales in his responsible reason increased from 300 units to more than 1,000 units, while the sales plan for next year reached 2,000 units.
Even before he joined LiuGong, Yuriy recognized the potential of Chinese construction equipment in the Russian market. Believing in the values and strategy of LiuGong in Russia, he decided to work at the company. LiuGong has always provided employees with strong opportunities for constant professional and personal development, and the hard-working and quick-learning Yuriy grew his skills rapidly. His day-to-daywork wasoccupied with various marketing activities, such as giving interviews, engaging in commercial negotiation, going on business trips, and visiting customers. Colleague Zhang Wei (Director of Operations) highlighted that “Yuriy Lebedev is an example of how LiuGong cultivates and empowers its employees. We saw the rapid growth of Yuriy’s professionalism. Every day we observed how he learned to manage his sales team and the Russian dealer network, achieving high performance in sales and communication.”
Yuriy believes that LiuGong’s success in the Russian market is based on two main elements. First, all LiuGong products are built on high-quality components. Second, LiuGong has one of the widest construction product lines that suits all conditions and provides customers with complete solutions in key industries, such as general construction, oil and gas, timber, mining, and road construction. The company also boasts a great after-sales system that pairs services with spare parts, especially when compared to other Russian manufacturers and Chinese brands. LiuGong has a solid structure, provides constant training for service teams, conducts audits, and deliversguarantees and consultations to customers formaintenance issues. These factors have allowed the company to stay ahead of its competitors and deliver much more value for customers.
“I see prospects in LiuGong for myself and all employees working in a huge team all over the world. This is a global company that invests in its employees — in comfort, employee training, and great growth. The fact that LiuGong is a state-owned company with partial ownership by private investors greatly increases the chances of its success,” said Yuriy, who is very proud and pleased to participate in the formation of a new construction equipment market together with LiuGong, and is confident in its bright future.